The center is setup to achieve international leadership by motivating and supporting the youth.  The institution plans to accomplish the aforesaid goals through Guidance, Development and Empowerment.

H.H Mohammad bin Salman Al Saud is the Chairman of the Board.  In his honor and in the spirit of the organization, H.H. Mohammad bin Salman Al Saud Youth Award is granted to the young entrepreneurs in every sector; Industrial, Service, Commercial, Technical, Agricultural, Media, Businessmen and Businesswomen.

This initiative is taken to encourage, motivate and get the Saudi Youth to strive harder, to make use of their resources, expand their knowledge with the help of this award.

Quote by the Prince

"We seek to be proud of our country, and allow the latter to contribute to the development of the world, whether on the economic, environmental, civilisational, or intellectual levels."